Few things go together better than truck drivers and coffee, and two companies are capitalizing on that. Neither brew is for the faint of heart.
Jittery Joe’s is now marketing a blend it’s calling “Trucker Speed” and is dedicated to and promoted by the rock band, Drive-By Truckers. And, if you watched the Super Bowl last weekend, you may have seen a commercial for Death Wish Coffee, a brand that has been promoted by Lisa Kelly and Todd Dewey, two of the drivers from the hit reality show, “Ice Road Truckers.”
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