One coffee roaster aims brew at truckers; one boosted by IRT drivers

Few things go together better than truck drivers and coffee, and two companies are capitalizing on that. Neither brew is for the faint of heart.

Jittery Joe’s is now marketing a blend it’s calling “Trucker Speed” and is dedicated to and promoted by the rock band, Drive-By Truckers. And, if you watched the Super Bowl last weekend, you may have seen a commercial for Death Wish Coffee, a brand that has been promoted by Lisa Kelly and Todd Dewey, two of the drivers from the hit reality show, “Ice Road Truckers.”

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